Rolling with the Punches as a Small Business During COVID-19

By Elena Stewart

As a creator and small business owner, you may have found yourself on tenterhooks since the start of the pandemic. Even though we can finally see a light at the end of the tunnel, you may feel just as uncertain as the world is still dealing with COVID-19. For this reason, it’s important to look beyond business survival in the pandemic. Here are some great tips from Self Love Literature on how you can keep your creative business relevant and accessible in the new normal.

Back to the Drawing Board

Adjusting to the new normal is a must — that is a given. The real challenge is in doing it right. By leveraging available resources and maintaining a good mindset, you can create a solid plan for your business to keep it going and growing in the pandemic and beyond.

  • If your small business has been hit hard by COVID-19, pull up your bootstraps and look to resources for everything from assistance to good business advice.
  • Among the most important things you should look out for are actionable ways to adapt your business at this challenging time.
  • You’ll also want to keep your mindset in check, as it can be all too easy to get caught up in the seeming hopelessness of the situation.Writing is a wonderful way to nurture the mind-body connection, and you can also treat yourself to some self-love books that will help you find peace and balance when you’re feeling overwhelmed.
  • Keep your focus on innovation as it’s the ultimate tool for business resilience.
  • To gain tax benefits, consider setting up your business as a limited liability company (LLC). This structure also protects your personal assets, but an added layer of protection is also filling out an operating agreement template that outlines your company’s rules and practices.

Embrace the Option to Go Remote

COVID-19 has undoubtedly driven home the point that working remotely is not only a feasible way to do business but maybe even the preferred way. With this in mind, it’s more than wise to look into the ways and tools that successfully help you work from home.

  • It can be safely said that taking your business online is the best way to survive the pandemic and even grow into what comes after.
  • If you work with a team, communication is king, so when working remotely, make sure to take measures in improving remote work collaboration.
  • Aside from collaborative tools, you will also get mileage out of a number of remote work tools, so explore how these can enhance your toolkit and support your business.

Invest in Longevity

It can be said that the paradigm shift brought on by COVID-19 is likely not temporary. This, in turn, makes it important to keep looking forward and always find opportunities to support these new ways of working and doing business for the long term.

  • The online way to do business is here to stay, so for your business to flourish in this day and age, it’s time to take steps toward digital transformation.
  • With this in mind, it’s wise to think of your work arrangement for the long term and start creating a productivity-focused workspace for yourself by investing in ergonomic furniture and upgrading your equipment.
  • Of course, if you have a brick-and-mortar business, it’s also smart to look into ways to safely reopen to your public.

Suffice it to say, the creative business world has been considerably changed by COVID-19, so it’s possible that how things were done in the time before will no longer serve you as you move forward. The transitions may not be easy, but know that the resources and tools are there to help you.

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